10 SECRETS ABOUT COMME DES GARçONS YOU NEVER KNEW

10 Secrets About Comme des Garçons You Never Knew

10 Secrets About Comme des Garçons You Never Knew

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Comme des Garçons (often abbreviated as CDG) is a Japanese fashion brand that has captured hearts worldwide. Founded by Rei Kawakubo in 1969, the brand challenges traditional fashion norms. While many know CDG for its iconic heart logo and avant-garde designs, there's much more to uncover. Here are ten secrets about Comme des Garçons that might surprise you.

1. The Origin of the Name "Comme des Garçons"

Rei Kawakubo chose the name "Comme des Garçons" from a French song. It translates to "like boys" in English. https://commedesgarconns.com/ This reflects her belief in breaking gender norms through fashion. CDG clothing often blends masculine and feminine elements.

Kawakubo wanted a name that stood out. Using French in Japan was unique at the time. This decision gave the brand an international feel even before it went global.

2. Rei Kawakubo’s Unique Approach to Design

Rei Kawakubo doesn’t sketch her designs. Instead, she works directly with fabrics. She believes the material should dictate the final product.

This approach has led to unconventional and innovative designs. Kawakubo's work emphasizes emotion over aesthetics. Her garments often defy trends, focusing on individuality.

3. CDG’s Revolutionary Paris Debut

Comme des Garçons debuted in Paris in 1981. Critics called it "anti-fashion" because of its deconstructed and dark designs.

The collection featured torn fabrics, asymmetry, and oversized silhouettes. Many saw it as a rebellion against traditional fashion. This debut solidified CDG’s reputation as a rule-breaking brand.

4. The Story Behind the Iconic Heart Logo

The heart logo with two eyes is a creation of graphic artist Filip Pagowski. It first appeared in the CDG Play collection.

This logo comme des garcons converse symbolizes playfulness and approachability, contrasting the brand’s avant-garde reputation. Over time, it became synonymous with CDG's casual line. Fans instantly recognize the heart logo on CDG Converse sneakers and T-shirts.

5. CDG Converse: A Global Phenomenon

CDG Converse collaborations are among the brand's most popular offerings. The partnership began in 2009 and continues to thrive.

The sneakers feature the iconic heart logo and simple designs. They blend high fashion with streetwear effortlessly. CDG Converse appeals to both fashion enthusiasts and casual sneaker lovers.

6. The Secret World of CDG Stores

Comme des Garçons stores are as unique as their clothing. Kawakubo personally oversees the design of each location.

The stores often feature bold architecture and experimental layouts. Some locations, like the New York Dover Street Market, house exclusive collections. Shopping at a CDG store feels more like visiting an art gallery.

6.1. Pop-Up Shops and Guerilla Stores

CDG pioneered the concept of guerilla stores in the early 2000s. These temporary shops appeared in unexpected locations.

The idea was to create buzz and offer limited-edition items. Guerilla stores allowed CDG to reach new audiences without traditional marketing.

7. The Influence of CDG on Streetwear

Comme des Garçons played a huge role in merging high fashion with streetwear. Brands like Supreme and Off-White draw inspiration from CDG’s bold designs.

CDG’s collaborations with streetwear labels have further cemented its influence. Pieces like the CDG x Nike sneakers are coveted by collectors worldwide.

8. The Many Sub-Labels of Comme des Garçons

CDG has numerous sub-labels catering to different audiences. These include:

  • Comme des Garçons Play: Casual wear with the heart logo.

  • Comme des Garçons Homme: Menswear with classic cuts and experimental twists.

  • Comme des Garçons Noir: Focused on monochrome designs.

Each sub-label reflects Kawakubo’s vision but serves unique fashion needs.

8.1. Collaboration Across Industries

CDG collaborates beyond fashion. It has partnered with perfume brands, furniture designers, and even tech companies. This interdisciplinary approach keeps the brand innovative.

Table: Comparison of CDG Sub-Labels

Sub-Label Focus Key Feature
Comme des Garçons Play Casual and youthful wear Heart logo
Comme des Garçons Homme Menswear Classic with experimental edge
Comme des Garçons Noir Avant-garde designs Monochrome focus

Five Commonly Asked Questions (FAQ)

Q1: What does "Comme des Garçons" mean?
A1: It means "like boys" in French, reflecting the brand's gender-neutral aesthetic.

Q2: What is CDG Converse?
A2: CDG Converse is a collaboration between Comme des Garçons and Converse. It features sneakers with the heart logo.

Q3: Why is Comme des Garçons considered avant-garde?
A3: CDG breaks traditional fashion norms with deconstructed designs and bold concepts.

Q4: Where can I buy CDG products?
A4: You can shop at CDG stores, Dover Street Market, or online retailers.

Q5: Who created the heart logo?
A5: Graphic artist Filip Pagowski designed the heart logo for CDG Play.

Summary

Comme des Garçons is more than a fashion brand. It’s a movement that challenges norms and redefines style. From its iconic heart logo to its groundbreaking designs, CDG has left a lasting mark on the industry. Whether you're wearing CDG Converse or exploring its avant-garde collections, every piece tells a story of rebellion and creativity.

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